Customer Relationship Management and Artificial Intelligence
Recently we have been reading and hearing a lot about “Artificial Intelligence” as it has made an advancement at an immense rate in almost every industry. In this blog today we will be discussing a very important software for businesses with AI benefits.
I am an 80’s kid and has seen the birth of the internet just like many of us, I can still remember the experience of being on the internet. Now lets not even get started about the dial-ups. We saw the tremendous change and now witnessing the world embracing artificial intelligence is a thrilling experience for me personally and moreover as an entrepreneur.
As a business owner, I am interested to know how Artificial Intelligence can benefit us. Many software has started to take advantage of it which will make life much easier in business management.
Today I will talk about Customer Relationship Management Software which almost every business has been using. CRM is a strategic software which helps the businesses to keep track of their customers in order to plan their sales strategy, marketing strategy, loyal customers, emails and so much more to improve the profits and growth.
AI brings more automation analysis to what CRM already has. Are you getting excited? Because I sure am. AI technology brings predictive analysis for the sales and customer leads, predicting their habits and patterns. Making life easier for you, right?
Ways to own a CRM software
- In- Store: You can have the software on your desktop and keep updating it as the new technology comes up.
- Cloud-Based: This allows you to use your software wherever you are, desktops or tablets or smartphones. It gives you accessibility at your convenience.
- Open Source: Big organizations make use of this platform by being able to customize what they see could be relevant to CRM.
Why CRM + AI
- Better Customer Insights- Tells the businesses about their customer behavior, patterns, choices, and habits.
- Sales & marketing Management- better insight and future growth plans could be made with this technology
- Inventory management- Although this is a totally different management software on its own but with improved customer insights available this will be better managed. These two will benefit from one another’s analysis.
- Customer Service: WIth the vast knowledge of customers, better service can be provided. It can be individually targeted and you won’t even feel the load of the amount of work as the software will provide options for it.
- HR & Operations – Like other departments these two will also be benefiting by being efficient at their processes
All these points conclude that CRM +AI provides efficient data to be used by the businesses and simplify the processes.
We can clearly see why this will be needed as your company grows and we move forward in AI every day.
What kind of CRM you need depends on the size and the need of your business. It is very important to know where your company is headed to keeping an eye at your vision and using predictive analysis for your future.
CRM+AI software available in the market are:
- Microsoft Dynamics 365 – They have wide range of different analysis performed for your business and also have great pricing plans.
- Zoho has Zia– with voice search command available. It also helps in avoiding repetitive tasks.
- Sugar CRM has Hint– Research has said: “ Hint can save an average of 17 minutes per lead, delivering payback in less than a month based on just two calls.”
- Salesforce Einstein – It has some great features to ease up the work.
We are already using AI in Siri, Facebook Tag, Instagram analysis etc. This CRM software coupled with AI features is definitely a digital transformation route in businesses.
Wisdom Thoughts:
Making use of the CRM + AI software will help small businesses simplify a lot of their work which can help by giving them more time to focus on important work.
Simple Steps:
- Check if your current CRM software provides any of the AI features. If it is available for free trial, give it a try. If not, check if there are any other free trial software available for your size of business. (unfortunately, in my research I haven’t come across any of the free trials AI additions. If you find one, please do to share with us and everyone)
- Analyze your business if this feature is beneficial for you in the present or in the future before you make a decision. Keep in mind, you will eventually benefit from this feature in the future as your company grows.
Do you use CRM software? Share with us in the comment section which software are you using.
Will you be interested to try +AI ones? Share your review in the comment section below if you are already using any one of those.
If you have any questions, comment on, let’s chat.
Enjoy exploring the AI World, don’t be afraid of it. Benefit from it.